Every year, 700,000 people in the EU lose their lives because of tobacco consumption. It is the leading cause of preventable cancer in Europe.

Here’s what we’re doing in the EU to promote healthier lifestyles:
Creating smoke-free environments
Regulating packaging, labelling & ingredients of tobacco products
Restricting advertising
Investing €96 m in research & addiction prevention

Our goal: a tobacco-free generation by 2040!